Social media marketing ads will be the norm for entrepreneurs both as consumers and company owners, so it’s a good guess that many entrepreneurs realize the ability and reach of Facebook’s targeting capabilities.
Maybe you’ve tried http://www.sozialy.com but it wasn’t as good as you hoped, or possibly you’re a believer who wants to take your ads to the next level. Either way, Facebook advertising is too powerful being given up easily. There are actually five crucial considerations to accelerate conversions and ROI.
Facebook has such impressive targeting capabilities, it’s getting scary. Right after the basics like gender, age and site, you can dive deep into people’s interests and life stages. For example, it is possible to target people searching for a unique car make or model, or entice parents of newborns, or target people at specific income levels, plus interests and lifestyles including frequent travelers or readers of Entrepreneur magazine. Hone in on your own audience by specifying several demographic, socio-economic and lifestyle characteristics that you can.
Use Facebook’s Lookalike Audience tool to discover the top one percent that looks much like your existing audience. Within my experience, it can make a huge difference within your targeting, because Facebook evaluates tens or countless characteristics and signals, which we humans simply cannot do.
Facebook now boasts many placement options, from traditional timeline and right sidebar to Instagram, Audience Network and Instant Articles. Audience network is only a network of partners, for example various applications that will show your Facebook ads inside their apps.
You may select which placement you would like to advertise on and what type you won’t. This matters because different placements hint at different contexts and activities. A mobile news feed is clearly suggesting someone who is on the run, so that you know never to offer her or him a 30-minute video or perhaps a large app to download. An individual scrolling by way of a desktop news feed may be looking for casual entertainment and data. Instant Articles hint at those who like in-depth reading.
But don’t take my word for just about any of the stuff! Get out there and test everything! A/B testing is super powerful, yet quite simple to accomplish on Facebook today. You can A/B test anything you’d like. Try budgets and bidding strategies, placements, different audiences, even different images and copy inside the ads themselves! See what truly works well with your organization plus your audience. How do I determine which audience to target or where you should place my ads? I test many of these things personally.
Facebook Pixel is definitely the snippet of code you want set up on your blog to decrease cookies on the targeted traffic to retarget them later and locate similar audiences. This little helper makes your Facebook marketing a whole lot more effective by tracking conversions on your site. Implement specific Pixels to find out how many people bought your product or service on account of Facebook ad, the number of leads you got from form submissions, or just how many people abandoned shopping carts before completing their purchase.
When you are comfortable creating Facebook ads, dive into advanced options. You may schedule your ads to perform during specific days and times. As an example, you might run an ad for any lunch special at the restaurant to people inside a 5-mile radius during lunch hours. Talk about relevancy!
You can also specify to show your ads just to people who are attached to Wi-Fi. In case you have a sizable file download or perhaps a video you want them to view, make their life easier along with your potential for conversion higher. If you have an app for iOS, go one step further as possible specifically target people on iOS devices.
Facebook packed a ton of value within a seemingly simple tool. If you haven’t experimented with Facebook ads, or used it and didn’t begin to see the results you wished, don’t get discouraged. Keep trying. There are plenty of ways to set up your promotions with various audiences and media that you just have to proceed through some testing to determine the ideal mix that works to your business.
You don’t ought to spend a fortune either. I started testing different ads by using a $5 daily budget. Once you discover what meets your needs and brings you value back, you are able to improve the budget or run a few different ads simultaneously.