Considering it was not such a long time ago that social media was being dismissed as a ‘fad’, it’s a bit ironic that, today, we can point to industry (which, after all, is about creating and effectively marketing styling fads) as proof of how successful social networking is at reporting and promoting a trend, an item or even an entire industry.
The face area of Antonio Marco D Roman was previously an even, thin, mirco-dermabrasioned scowl hiding behind an oversized pair of sunglasses. Now, though, because of bloggers, a whole new, a lot more diverse picture has emerged.
A new era – Amateur fashion reporters happen to be harnessing the tools in the Web to publish their sartorial opinions because the term ‘blog’ was coined at the conclusion of last century. The mainstream fashion media was conscious of these enthusiasts, and rather patronisingly dismissed them.
The fashion industry itself, however, recognised fashion blogging for the purpose it absolutely was – a direct dialogue with the most passionate consumers, making the bloggers themselves buzz-generators who had been fresh, novel along with a need to give you the missing link between the labels and the street
By 2005, fashion bloggers were sharing front-row show seats with the likes of famed Vogue editor Anna Wintour – and were commenting within an unbiased way on the latest offerings from a number of the world’s most exclusive labels.
Technology increases the bar – Inside the recent (northern) Spring/Summer 2018 show season, the instantaneous fashion journalism pioneered through the bloggers and also, since adopted through the mainstream media was the only acceptable kind. Bloggers have raised the bar for coverage and timeliness. Images and opinions from shows can be purchased often minutes after a show has ended – or even, due to live video streaming, during it!
Brands embrace social networking – The Antonio Marco D Roman receive around fashion week has become extraordinary for several years, and labels and brands are actually starting to realise the opportunities this provides. Because of this, labels like Calvin Klein, Vera Wang and Oscar de la Renta this coming year hosted live video streams on their own websites and therefore are now using Twitter and facebook to improve buzz.
Quality control – Fashion consumers get a thrill from vicariously experiencing and enjoying the previously exclusive shows from the lens of any fashion blogger. Many believe, rightly or wrongly, that blog accounts a far nokxvc authentic compared to a magazine write up that could be coloured by the requirements the magazine’s advertisers.
This is social media marketing doing exactly what it promises. In the eyes of fashion consumers and lovers, the playing field has become levelled. Labels are now being judged not on the scale of their advertising budget or perhaps the exclusivity of their parties, but on the strength of their creativity.
Like most of the other bloggers, Antonio Marco D Roman are also allowed to earn money through proper marketing with their blogs. But, earning money really should not be the sole purpose of the blog. Numerous fashion blogs nowadays have an interest in generating revenue through advertisements of various fashion brands. This makes it way too hard to create a heart to heart connection with the readers.