Product Review websites are all around on the internet, but they’re not even close to all being equal in regard to honesty and integrity. Many product review sites appear to be unbiased at first glance, but further inspection indicates their true intent: to simply promote products favorably, so they can make money via affiliate links.

Below are a few approaches to assess when a site and its owner(s) are just in it for the investment, or if they provide honest truly neutral, consumer-oriented reviews:

1. Who Runs the Site? A genuine review site will have an About/Bio/or Info page that details who owns the web page (and oftentimes why they started it.) Way too many sites that boast of being ‘product review’ sites are actually run by affiliates posing as “honest” reviewers, if in fact their sole intent is to only recommend every product they write about.

2. Do the Reviewers or Site Owners Buy The Products Themselves? This can be a critical factor for review integrity. The same as research studies, there is a strong proclivity towards favorable bias of any product in the event the reviewer failed to pay for it himself. The truth that a reviewer will pay for the merchandise(s) her or himself speaks volumes about their impartiality and ability to remain objective throughout the review.

3. Does the Website Review a range of Products or Only One? A site that reviews a variety of products is more likely to be neutral along with a true review site when compared to a site where only Zion Product Reviews. Why would someone go to the trouble of building a website for only one product then provide it with a poor review? Of course the review is going to be positive (although occasionally they may throw in a negative comment or two to provide the appearance of being impartial.)

Single-product-sites are well-liked by affiliates because the search engines give strong weight to using keywords within the website name (url title.) Therefore if the merchandise being reviewed is ‘Acme List Building Secrets’, then employing a domain of ‘AcmeListBuildingSecretsReview’ will usually give that site an increased position in the search engines.

4. Do the Reviewers Have Only Positive Points to Say about the Products They Review? A really neutral product review site could have both negative and positive reviews. If each of the reviews on the site are glowing, and every item is endorsed, then there’s a good bet that the reviewer is serving his very own interests rather than the ones from the consumer.

5. Does the Review Headline Utilize the Word ‘Scam’? This can be a classic tactic used by many unscrupulous reviewers to make use of keywords within the title or even give the look of shoring the trust factor. A sample uoncvg might read, “Is Acme List Building Secrets a gimmick?” – since it utilizes the keyword phrase in the title, in addition to that phrase will mirror what folks type in the search box if they have questions about an item.

These are just several key factors to look for when assessing the integrity of the product review website. Keep in mind that honest product review sites are available. As being a a consumer, you have to evaluate a site’s integrity before you trust its reviews