These are typically all good questions, particularly when the inquiring party is paying medical web marketing to market a website and attract visitors (and ultimately new patients). The situation? Techniques to simple SEO questions are usually greater than a little complicated.
Search engine listings are remarkably sophisticated systems. Note the usage of the phrase “system.” A lot of people have a tendency to imagine search engines as some type of computer device that appears at the Internet in the nanosecond and returns a fast reaction to an online searcher’s query.
That’s hardly the way it is. Instead, search engine listings require notably intricate computer software, data centers and networking which costs huge amounts of dollars.
Today, doctors depend increasingly on search engines to assist them to find new patients. Given the growing influence from the Internet in the business of healthcare, we’re dedicating a series to untangling the complexity of online search.
We’ll stay away from the really geeky stuff but hopefully provide an ample amount of the basic principles for your doctor simply wanting to be a better manager. Let’s start with this installment in the first rule of SEO.
The sole exception to the statement is if you work with Google or some other online search engine. Throughout us, SEO is all about information quality.
Search engines use software to analyze all 250 million-plus websites on the Internet, using something called robots or spiders to “crawl” the websites. In a process called indexing, these robots gather, analyze and store the things they find in a database.
The Google database – stored on over a million computer servers around the world – is really what you, the web searcher, consider each time you perform a Internet search.
Google, king of Online search
We’ll focus here on bing because approximately three of four Internet searchers use that specific online search engine. This can be regarding the only computer stuff any medical marketer or doctor may wish to learn about Google:
Google crawls more than 20 billion website pages every day, in accordance with Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to rank pages for almost any particular Online search term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm is probably one of the most closely guarded trade secret on the planet.
The Google algorithm assesses greater than 200 “signals” as a way to rank a page, says spokesman Matt Cutts. “The secret sauce is within the blending of these signals.”
Google keeps all of its data in an unknown number of data centers worldwide, each typically costing just as much as $600 million to develop and contain as many as 50,000 servers. It is because search engines have an incredible number of small databases, each focused on a keyword topic. This will make it easier to allow them to retrieve dexhpky73 in fractions of your second.
Okay. End of the techy stuff. We only cite these statistics in hopes of endowing a feeling of humble respect for the purpose we think about the greatest human invention ever: the web search engine.
Otherwise, the job of improving search-engine rankings is centered on the standard of information on each website.
Google’s 200-plus signals include factors like the page’s content, title, any keywords in headlines on the page, proximity of keywords to each other on that page, the page URL (website address) and PageRank, a Google way of measuring how many other websites link inward to this particular page.