Sizzler is a United States-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some within the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is known for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain is made up of a lot more than 270 locations through the U.S. Most of Sizzler’s U.S. locations are in the West.
In the late 1970s and early 1980s, Sizzler Menu With Prices promoted steak and combination steak dinners having an optional salad bar. The restaurant desired to give customers the feel of a full-service restaurant at a cost slightly more than a fast food chain. To control costs, many restaurants had in-house meat cutters that will cut steaks and grind beef. In to the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions like all-you-can-eat fried shrimp, the chain expanded its salad bar into a full buffet promoted since the “Buffet Court.” Patrons began to utilize the buffet as a meal instead of an add-onto an entree. Responding, Sizzler lowered the quality in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler filed for Chapter 11 bankruptcy in 1996 (“to flee costly leases on unprofitable restaurants”) and closed over 130 of its locations. The company reemerged from Chapter 11 in 1997. Through the late 1990s, new management upgraded the standard of food and increased prices. Twenty one locations closed in 2001. Sizzler began an image makeover circa 2002. A whole new restaurant concept was developed, having a lighter and a lot more open dining-room. The alterations were with a new menu. In an effort to come back to its roots, steaks, seafood, and also the salad bar were emphasized, whilst the all-you-can-eat buffet was eliminated in some locations, nevertheless it still remains today in lots of others.
Inside the 1990s, Sizzler ran upscale locations with all the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it had been planning to do something up against the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over the use of the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced that a US management group led by the Sizzler CEO, would buy the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California in which the chain was founded, but transferred to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to grow sales and test market new dishes. Sizzler also offers restaurants all over the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from Sizzler Hours Hours International in the year 2011, all locations outside the United States are operated by Collins Foods.
The Australian Sizzlers were reasonably popular from the late 20th century to the 2000s. Inside the 2013 financial year Collins Foods reported stalling revenue for Sizzler operations within australia, blaming the downturn in the casual dining luoecw in the united states, and also the lowering of visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the price of Sizzler by AU$37.5 million. Inside an investors meeting by Collins Foods, CEO Graham Maxwell states: “We no longer consider Sizzler to be a strategic growth prospect around australia and therefore we will never be investing further capital”. Collins Foods started to close several Sizzler restaurants in Australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China