We cannot stress enough the value of a properly written press release. When you are writing your press release, keep your target audience in mind. At the same time, take into account that part of your audience will likely be an editor, reporter or journalist. This is very important as these are the individuals who if they like your story, will publish it providing you with another arm of exposure.
Be sure that the first paragraph of the press release answers the most important questions like Who, What, When Where and Why. You might have one sentence never to loose the editor/journalist.
The content inside your press release needs to be accurate, easily readable and to the level. A properly written press release will not need to be a novel. Remember the purpose of a press release would be to entice your reader or journalist to make contact with you for additional information. You do not must educate your Companies entire life history. In fact, shorter press releases (usually between 175 – 300 words) often receive more exposure, if written well. Why? Because many trade publication journalists may be looking for a short informative bit of information to fill a spot in a magazine, paper or internet site. Perhaps you have seen short snip-its inside the side of a magazine, or along the side in the page on a website. Guess where the information arises from.
A carefully written and informative press release will make sure to capture the eyes of journalists. Be sure you spend some time, and edit your release carefully. Section 2 – Usually Do Not Embellish or Exaggerate Your Press Release Grammar. While we already know a well written press release, with perfect timing will provide you with the exposure most people are looking and longing for.
Since you now have written your press release, submitted it for distribution and they are receiving telephone calls and emails about this, you may without doubt get some questions to be answered.
In case your press release is written with embellishments, you may rapidly lose credibility. Keep in mind, this loss in credibility may also carry up to future press releases. Journalists will remember a source. They will likely remember a reputation. They will remember a website. If you leave a poor taste within their mouth, they are going to remember this experience. This implies next time you submit a press release, which can be accurate the 2nd time around, will never be looked at with a journalist that remembers you as someone who will embellish a tale. Do not embellish or exaggerate your press release.
Make certain if you use facts and figures to improve your story, that you provide sources of these numbers where you can. The reason for this really is simple. It adds credibility. In the event you publish figures or information, although the information is accurate, people could go using the theory “it must be to good to be true”. Again, although completely innocent, may lead to appear stretching the facts. And again, this can cause your press release possibly being overlooked down the road.
If the information is true, and you also cannot back it up, if at all possible go conservative and tell them when they contact you. This might not necessarily be possible, but bear in mind, you may not wish to turn a journalist/editor off.
Section 3 – Grammar Please make sure that your press release has been read, edited and re-read before submission. A poorly written press release will certainly be a extremely fast turn off for virtually any journalist or editor. A poorly written press release will also be a poor reflection for just about any Company.
By doing this, it is possible to catch any grammatical errors. Although among the best writers will occasionally miss grammatical errors or typos, simply by making sure you read, edit and re-read your press release, you drastically reduce the opportunity for error.
Print your press release. By printing your press release and reading a paper copy, you are more likely to catch any errors. This is effective for press announcements that may be a little on the longer side.
Perhaps use a coworker or friend review your press release. Sometimes another set of eyes may catch a mistake. Even though you might have read and re-read your projects, sometimes when you are extremely focused, you might tune an error out.
Hold off until the morning and re-read your press release. You would probably not believe what a difference a night of sleep can perform for you personally when you are writing. Whenever your bright and fresh, re-read your press release to make sure that it really is just how you would like it.
If everything reads well there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire happens to be employing a number of editors to be able to provide you with the writing service or editing service to your press release. Even though this feature is not really now available, we have been focusing on this to suit your needs.
Section 4 – How Often Should You Submit Your Press Release? At 24-7 Press Release Newswire we offer various kinds of press release distribution starting from basic to professional. Our professional white label press release is under our Mass Media Distribution program and includes press news distribution to some pool of approximately 80,000 journalists, 4000 internet sites, opt in journalists that request news to get sent directly to their inbox and of course relevant trade publications. Major websites and trade publications include such locations as Yahoo Finance News, MSNBC, The New York Times, USA Today, Ask Jeeves, Google News amongst numerous others. At 24-7 Press Release, distribution is additionally brought to opt in feed subscribers that sign up to pull our headlines for content on their own websites. When our headlines are updated, their headlines can also be updated. Thing about this wonderful press distribution is related to our partnership with PR Newswire.
Now that we have wowed you with what type of press release distribution we are capable of, we must notify you which a poorly written press release will get virtually no pickup. Because of this however some places may actually publish your press release (very little places though), if it is poorly written, it will be immediately disregarded. This too means that journalists will view it and disregard it. They will likely also, most likely disregard future pr releases through the same source/Company.
Section 5 – How Often In The Event You Submit Your Press Release? We have now this query required to us often times and today made our minds up to finally include this bit of information inside our Press Release Writing Tips section.
So how often in case you submit your press release? Rule of thumb is once to two times a month. However, unless you have news worth mentioning, then once per month is a good principle.
Most Companies proceed through changes. Management changes, product changes, service changes or some other changes. To never have something to publish about, in most companies will be rare. Have you got a hot new service you are now providing? Have you got a great new service you plan to offer you coming up down the road that you want to inform the general public of? Have you got some new widget whlexk you are importing that nobody else has? Are you hiring new executive from the Fortune 500 Company that will add an focal point in your organization? These are simply a few ideas to keep in mind.
A lot of our customers have found using a combination of our Mass Media Distribution press distribution type once per month, combined with a lower amount of distribution in a second time inside the same month to function well for them.